This assignment involved identifying CRAP in 3 examples. A newspaper, Presentation Zen book cover and a Foster CD cover.
Newspaper:
Contrast:
1. White text on red background
2. Black text on blue background
3. Black text on white background
4. Contrasting text sizes
5. Contrasting font types
6. Contrasting serif/sanserif fonts
Repetition:
1. Many repetitive uses of headline fonts
2. Repeating 3 column stories on page 1
3. Repetitive use of contrasting fonts for clear reading
4. All the headline and story texts are black
5. The "Quickread" section has all the page numbers in red.
Alignment:
1. The "Quickread" is aligned in the far left column separated with a vertical line.
2. The stories long enough to be in columns are precisely aligned.
3. The column margins in the "Index" are aligned.
4. The bar code in the bottom left corner is centered in the middle of its column.
5. The entire gray textbox titled "Driving During Thanksgiving" is aligned with columns 2 and 3 of the story.
Proximity:
1. The images are all surrounded by the story they are depicting.
2. The page numbers directly follow the "blurb" in the "Quickread" section.
3. The headlines are immediately above the stories they introduce.
4. The captions are directly under the images they describe.
5. The phone number and department name are directly under the words "To subscribe".
Presentation Zen: I realize this is not an ocean and sky, but that's the "feel" I get about it.
Contrast:
1. There is contrast between the words "Presentation" and "Zen"
2. There is contrast in the horizon.
3. There is contrast between the stacked stones and the ocean and sky.
Repetition:
1. There is repetition in the sky and ocean "blue hues".
2. There is repetition in the sanserif fonts using throughout the cover.
3. There is repetition in the smooth flat stones.
Alignment:
1. All of the text is left justified and aligned.
2. The point where each stone seems to be balanced is in a straight line.
3. The "a" and the tip of the top stone seem to be aligned in the middle of the cover.
Proximity:
1. The main title of the book and the brief descriptive title are close to each other on the cover.
2. The title has no space between "presentation and zen" indicating that they are closely related. If you have good presentation, you will have perfection in life.
Foster CD Cover:
Contrast:
1. There is contrast between the two different color fonts making the title stand out.
2. There is contrast between the serif and sanserif fonts making the title stand out.
3. There is contrast between the light background and the black suit and piano
4. There is contrast between the font sizes.
5. There is contrast between the text on the light and dark backgrounds.
Repetition:
1. The color of the suit, tie, piano and hair is repetitive.
2. The placement of "bullets" between the friends names is repetitive.
3. The names of friend after friend is repetitive.
Alignment:
1. The text is all aligned on the left side of the page.
2. The lean of the body is aligned with the lean of the piano brace.
3. The lines of friends' names are aligned with each other.
Proximity:
1. The title of the CD is in close proximity to the head of David Foster thereby identifying him as the "Hit Man".
2. The artist's name is close to the title of the CD.
3. The contributing artists names are close to the word "friends".
4. The contributing artists names are close to each other.
5. David Foster is in close proximity to a piano suggesting that that is his instrument of choice.
Saturday, November 13, 2010
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